Concepedia

Jean M. Grow

JM

Statistics

Publications

17

Citations

885

H-Index

13

Active since

2006

Affiliations

Marquette University(Current)

Impact

Brigham and Women's Hospital

Medical College of Wisconsin

Imperial College London

Jean M. Grow is an author at Marquette University specializing in marketing, advertising, and gender studies.

Top concepts

MarketingAdvertisingGenderManagementFeminist TheorySocial SciencesMarketing CommunicationBrandingAdvertising EffectivenessGender Identity

Publications per year

2006–2021

17

Publications

17

ASH ISTH NHF WFH 2021 guidelines on the management of von Willebrand disease

Nathan T. Connell, Veronica H. Flood, Romina Brignardello‐Petersen et al. · Blood Advances · 2021 · 331 citations · Full text

Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

Jean M. Grow, Shiyu Yang · Journal of Advertising Education · 2018 · 106 citations

Gendered Perception, Multigenerational Workforce, Digital Marketing +19

Creative women in advertising agencies: why so few “babes in boyland”?

Sheri J. Broyles, Jean M. Grow · Journal of Consumer Marketing · 2008 · 52 citations

Targeted Advertising, Popular Culture, Women's Storytelling +21

Advertising & Society Review

Jean M. Grow, Sheri J. Broyles · 2011 · 50 citations

Gendered Perception, Targeted Advertising, Consumer Research +19

Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women

Jean M. Grow, Sheri J. Broyles · Advertising & Society Review · 2011 · 46 citations

Creative Technology, Next Generation, Advertising +13

Rows per page

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