Journal of Advertising Education

Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

Jean M. Grow, Shiyu Yang · 2018 · 106 citations

Gendered Perception, Multigenerational Workforce, Digital Marketing +19

A Personal Branding Assignment Using Social Media

Lyle Wetsch · 2012 · 64 citations

Emerging Media, Digital Marketing, Targeted Advertising +24

Soft Skills: The Difference between Leading and Leaving the Advertising Industry?

Kasey Windels, Karen L. Mallia, Sheri J. Broyles · 2013 · 42 citations

Advertising Industry, Targeted Advertising, Education +16

Gaps in Advertising and Public Relations Education: Perspectives of Agency Leaders

Marlene S. Neill, Erin Schauster · 2015 · 36 citations

Social Marketing, Education, Public Relations Education +18

Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

Denny E. McCorkle, Janice M. Payan · 2017 · 29 citations

Digital Marketing, Social Marketing, Education +19