Kasey Windels

Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

Yvette Sterbenk, Sara Champlin, Kasey Windels et al. · Journal of Business Ethics · 2021 · 174 citations

Gender Disparity, Ecofeminism, Gender Identity +9

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

Sara Champlin, Yvette Sterbenk, Kasey Windels et al. · International Journal of Advertising · 2019 · 120 citations

Consumer Research, Brand Strategy, Social Marketing +21

Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Kasey Windels, Sara Champlin, Summer Shelton et al. · Journal of Advertising · 2019 · 118 citations

The influence of self-construal and materialism on social media intensity: a study of China and the United States

Shu‐Chuan Chu, Kasey Windels, Sara Kamal · International Journal of Advertising · 2015 · 73 citations

Cultural Consumption, Digital Marketing, Online Communication +27

Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

Karen L. Mallia, Kasey Windels · Journal of Interactive Advertising · 2011 · 60 citations

Digital Society, Digital Marketing, Media Innovation +19