Yvette Sterbenk

Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

Yvette Sterbenk, Sara Champlin, Kasey Windels et al. · Journal of Business Ethics · 2021 · 174 citations

Gender Disparity, Ecofeminism, Gender Identity +9

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

Sara Champlin, Yvette Sterbenk, Kasey Windels et al. · International Journal of Advertising · 2019 · 120 citations

Consumer Research, Brand Strategy, Social Marketing +21

Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Kasey Windels, Sara Champlin, Summer Shelton et al. · Journal of Advertising · 2019 · 118 citations

Silence has no place: a framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights

Yvette Sterbenk, Jamie Ward, Regina Luttrell et al. · Corporate Communications An International Journal · 2021 · 16 citations

Queer Of Color Critique, Critical Race Theory, Organizations +31