Concepedia

Karen L. Mallia

KL

Statistics

Publications

8

Citations

295

H-Index

8

Active since

2009

Affiliations

University of South Carolina(Current)

Louisiana State University

University of North Texas

Karen L. Mallia is an author at University of South Carolina specializing in advertising, creativity, and creative advertising.

Publications per year

2009–2020

8

Publications

8

Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

Karen L. Mallia, Kasey Windels · Journal of Interactive Advertising · 2011 · 60 citations

Social Sciences, Communication, Marketing +16

Rare Birds: Why So Few Women Become Ad Agency Creative Directors

Karen L. Mallia · Advertising & Society Review · 2009 · 56 citations

Management, Leadership, Organizational Behavior +6

Soft Skills: The Difference between Leading and Leaving the Advertising Industry?

Kasey Windels, Karen L. Mallia, Sheri J. Broyles · Journal of Advertising Education · 2013 · 44 citations

Business, Communication, Marketing +15

How being female impacts learning and career growth in advertising creative departments

Kasey Windels, Karen L. Mallia · Employee Relations · 2015 · 38 citations

Management, Gender Studies, Creativity +13

From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising

Karen L. Mallia · Journal of Media and Religion · 2009 · 36 citations

Social Sciences, Communication, Religion +17

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