Jaemun Byun

Effective destination advertising: Matching effect between advertising language and destination type

Jaemun Byun, SooCheong Jang · Tourism Management · 2015 · 179 citations

Management, Marketing, Marketing Management +16

Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation

Ian Sutherland, Youngseok Sim, Seul Ki Lee et al. · Sustainability · 2020 · 102 citations · Full text

Management, Hospitality Management, Tourism Management +17

Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study

Umair Akram, Rambabu Lavuri, Muhammad Bilal et al. · Journal of Travel & Tourism Marketing · 2024 · 71 citations

Business, Marketing, Marketing Management +17

Can signaling impact customer satisfaction and behavioral intentions in times of service failure?: evidence from open versus closed kitchen restaurants

Jaemun Byun, SooCheong Jang · Journal of Hospitality Marketing & Management · 2019 · 63 citations

Business, Hospitality Management, Marketing +16

Open kitchen vs closed kitchen

Jaemun Byun, SooCheong Jang · International Journal of Contemporary Hospitality Management · 2018 · 41 citations

Business, Psychology, Social Psychology +12