Concepedia

Rambabu Lavuri

RL

Statistics

Publications

26

Citations

1.4K

H-Index

20

Active since

2020

Affiliations

Indian Institute of Technology Jammu(Current)

Institute of Public Enterprise

Osmania University

Griffith University

Rambabu Lavuri is an author at Indian Institute of Technology Jammu specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessPurchase IntentionCustomer SatisfactionConsumer Decision MakingGreen MarketingBehavioral Science

Publications per year

2020–2024

26

Publications

26

Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development

Rambabu Lavuri, Charbel José Chiappetta Jabbour, Oksana Grebinevych et al. · Journal of Environmental Management · 2021 · 183 citations

Green Product, Green Marketing, Engineering +15

Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior

Erni Rusyani, Rambabu Lavuri, Ardi Gunardi · Sustainability · 2021 · 121 citations · Full text

Marketing Analytics, Green Marketing, Engineering +19

Extending the theory of planned behavior: factors fostering millennials’ intention to purchase eco-sustainable products in an emerging market

Rambabu Lavuri · Journal of Environmental Planning and Management · 2021 · 117 citations

Organic green purchasing: Moderation of environmental protection emotion and price sensitivity

Rambabu Lavuri · Journal of Cleaner Production · 2022 · 108 citations

Economics, Green Marketing, Behavioral Decision Making +14

Sustainable consumption behaviour: Mediating role of pro-environment self-identity, attitude, and moderation role of environmental protection emotion

Rambabu Lavuri, David Roubaud, Oksana Grebinevych · Journal of Environmental Management · 2023 · 79 citations

Behavioral Sciences, Engineering, Sustainable Consumption +13

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