Kenneth F. Backman

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Yu Chih Huang, Kenneth F. Backman, Sheila J. Backman et al. · International Journal of Tourism Research · 2015 · 613 citations

Tourism Supply, Digital Marketing, Tourism Industry +24

Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

Yu‐Chih Huang, Sheila J. Backman, Kenneth F. Backman et al. · Tourism Management · 2012 · 403 citations

Customer Satisfaction, Destination Marketing, Digital Marketing +14

Creative tourism: a preliminary examination of creative tourists’ motivation, experience, perceived value and revisit intention

Lan-Lan Chang, Kenneth F. Backman, Yu Chih Huang · International Journal of Culture Tourism and Hospitality Research · 2014 · 284 citations

Tourism Management, Tourism Supply, Repeat Tourists +18

An Investigation of Festival Motivations and Event Satisfaction by Visitor Type

Karen I. Mohr, Kenneth F. Backman, Lawrence W. Gahan et al. · Festival Management and Event Tourism · 1993 · 216 citations

Customer Satisfaction, Event Satisfaction, Event Management +11

An investigation of motivation and experience in virtual learning environments: a self-determination theory

Yu‐Chih Huang, Sheila J. Backman, Kenneth F. Backman et al. · Education and Information Technologies · 2018 · 209 citations

Student Motivation, E-learning, Performance Studies +12