Yu‐Chih Huang

Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

Yu‐Chih Huang, Sheila J. Backman, Kenneth F. Backman et al. · Tourism Management · 2012 · 403 citations

Customer Satisfaction, Destination Marketing, Digital Marketing +14

An investigation of motivation and experience in virtual learning environments: a self-determination theory

Yu‐Chih Huang, Sheila J. Backman, Kenneth F. Backman et al. · Education and Information Technologies · 2018 · 209 citations

Student Motivation, E-learning, Performance Studies +12

Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications

Yu‐Chih Huang, Lan Lan Chang, Chia-Pin Yu et al. · Journal of Hospitality Marketing & Management · 2019 · 173 citations

Restorative effects of virtual natural settings on middle-aged and elderly adults

Chia-Pin Yu, Hsiao‐Yun Lee, Wen-Hsin Lu et al. · Urban forestry & urban greening · 2020 · 125 citations · Full text

Engaging with restorative environments in wellness tourism

Sheila J. Backman, Yu‐Chih Huang, Chun‐Chu Chen et al. · Current Issues in Tourism · 2022 · 96 citations