Sheila J. Backman

Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

Yu Chih Huang, Kenneth F. Backman, Sheila J. Backman et al. · International Journal of Tourism Research · 2015 · 613 citations

Tourism Supply, Digital Marketing, Tourism Industry +24

An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers’ Intentions to Revisit

James F. Petrick, Sheila J. Backman · Journal of Travel Research · 2002 · 468 citations

Customer Satisfaction, Tourist Experience, Tourism Supply +24

Exploring user acceptance of 3D virtual worlds in travel and tourism marketing

Yu‐Chih Huang, Sheila J. Backman, Kenneth F. Backman et al. · Tourism Management · 2012 · 403 citations

Customer Satisfaction, Destination Marketing, Digital Marketing +14

The usefulness of selected variables for predicting activity loyalty

Sheila J. Backman, John L. Crompton · Leisure Sciences · 1991 · 315 citations

Customer Satisfaction, Leisure Study, Behavioral Decision Making +16

An Investigation of Festival Motivations and Event Satisfaction by Visitor Type

Karen I. Mohr, Kenneth F. Backman, Lawrence W. Gahan et al. · Festival Management and Event Tourism · 1993 · 216 citations

Customer Satisfaction, Event Satisfaction, Event Management +11