Concepedia
Statistics
Publications
8
Citations
263
H-Index
Active since
2005
Affiliations
Clemson University(Current)
Augusta University
Georgia Regents Medical Center
Augusta University Health
Marsha D. Loda is an author at Clemson University specializing in marketing, persuasion, and purchase intent variables.
Publications per year
2005–2014
Sequence Matters: A More Effective Way to Use Advertising and Publicity
Marsha D. Loda, Barbara Coleman · Journal of Advertising Research · 2005 · 78 citations
Business, Marketing, Marketing Management +17
Destination websites' persuasiveness
Marsha D. Loda, Karin Teichmann, Andreas H. Zins · International Journal of Culture Tourism and Hospitality Research · 2009 · 59 citations
Management, Communication, Tourism Management +9
Advertising and Publicity: Suggested New Applications for Tourism Marketers
Marsha D. Loda, William C. Norman, Kenneth F. Backman · Journal of Travel Research · 2007 · 43 citations
Management, Marketing, Tourism Management +17
Comparing Web sites: An Experiment in Online Tourism Marketing
Marsha D. Loda · 2011 · 23 citations
Management, Marketing, Tourism Management +15
How Potential Tourists React to Mass Media Marketing
Marsha D. Loda, William C. Norman, Kenneth F. Backman · Journal of Travel & Tourism Marketing · 2005 · 21 citations
Management, Marketing, Marketing Management +17
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