Ulrike Gretzel

Role of social media in online travel information search

Zheng Xiang, Ulrike Gretzel · Tourism Management · 2009 · 3.2K citations

Social Sciences, Communication, Tourism Management +13

Smart tourism: foundations and developments

Ulrike Gretzel, Zheng Xiang, Chulmo Koo · Electronic Markets · 2015 · 2.2K citations · Full text

Management, Information Technology, Tourism Management +13

Conceptual foundations for understanding smart tourism ecosystems

Ulrike Gretzel, Hannes Werthner, Chulmo Koo et al. · Computers in Human Behavior · 2015 · 821 citations

Management, Hospitality Management, Tourism Management +14

e-Tourism beyond COVID-19: a call for transformative research

Ulrike Gretzel, Matthias Fuchs, Rodolfo Baggio et al. · Information Technology & Tourism · 2020 · 571 citations · Full text

Management, Tourism Management, Digital Transformation +9

Influence of personality on travel-related consumer-generated media creation

Kyung‐Hyan Yoo, Ulrike Gretzel · Computers in Human Behavior · 2010 · 473 citations

Social Sciences, Marketing, Tourism Management +12