Concepedia

Ulrike Gretzel

UG

132

Publications

18.8K

Citations

64

H-Index

2000

Active since

Affiliations

University of Southern California(Current)

University of Wollongong

The University of Queensland

Texas A&M University

Kyung Hee University

Ulrike Gretzel is an author at University of Southern California specializing in tourism, marketing, and business.

Top concepts

TourismBusinessMarketingManagementCommunicationDestination MarketingArtsSocial MediaUser ExperienceInteractive Marketing

Publications per year

2000–2024

132

Publications

132

Role of social media in online travel information search

Zheng Xiang, Ulrike Gretzel · Tourism Management · 2009 · 3.1K citations

Computational Social Science, Social Media, Social Computing +6

Smart tourism: foundations and developments

Ulrike Gretzel, Zheng Xiang, Chulmo Koo · Electronic Markets · 2015 · 2.1K citations · Full text

Tourism Management, Destination Marketing, Engineering +14

Conceptual foundations for understanding smart tourism ecosystems

Ulrike Gretzel, Hannes Werthner, Chulmo Koo et al. · Computers in Human Behavior · 2015 · 791 citations

Tourism Management, Smart City, Business +5

e-Tourism beyond COVID-19: a call for transformative research

Ulrike Gretzel, Matthias Fuchs, Rodolfo Baggio et al. · Information Technology & Tourism · 2020 · 552 citations · Full text

Influence of personality on travel-related consumer-generated media creation

Kyung‐Hyan Yoo, Ulrike Gretzel · Computers in Human Behavior · 2010 · 470 citations

Digital Marketing, Management, Consumer Behavior +4

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