Destination Awareness

Destination Awareness is a cognitive construct within destination marketing that denotes the extent to which potential visitors recognize or recall a specific geographic location as a viable travel option, distinguished from related awareness concepts by its exclusive focus on the destination’s identity, image, and experiential attributes in the traveler’s decision-making process.

110

Publications

9.9K

Citations

252

Authors

145

Institutions

Publications per year

2017–2026

45

Authors

252

  1. TT
    Tran Trung Vinh

    University of Da Nang, Vietnam

    4 publications · 213 citations

    4

    h-index

  2. MK
    Maja Konečnik Ruzzier

    University of Ljubljana, Slovenia

    3 publications · 68 citations

    3

    h-index

  3. PT
    Phuong Thi Kim Tran

    University of Da Nang, Vietnam

    3 publications · 198 citations

    3

    h-index

  4. DB
    Dimitrios Buhalis

    Bournemouth University, United Kingdom

    2 publications · 1.4K citations

    2

    h-index

  5. FO
    Fevzi Okumuş

    University of Central Florida, United States

    2 publications · 472 citations

    2

    h-index

1–5 of 252

Venues

  1. Journal of Destination Marketing & Management

    10 publications · 1.5K citations

    10

    h-index

  2. Journal Of Vacation Marketing

    JVM · 7 publications · 470 citations

    7

    h-index

  3. Journal of Travel & Tourism Marketing

    JTTM · 7 publications · 321 citations

    7

    h-index

  4. Tourism Management

    5 publications · 1.4K citations

    6

    h-index

  5. Journal of Travel Research

    JTR · 6 publications · 2.3K citations

    6

    h-index

1–5