Concepedia

Steven Pike

SP

40

Publications

4.2K

Citations

24

H-Index

2002

Active since

Affiliations

Queensland University of Technology(Current)

Zayed University

Steven Pike is an author at Queensland University of Technology specializing in tourism, destination marketing, and business.

Top concepts

TourismBusinessMarketingDestination MarketingManagementBrand EquityBrand AwarenessBrand DevelopmentCustomer SatisfactionBrand Management

Publications per year

2002–2022

40

Publications

40

Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions

Steven Pike, Chris Ryan · Journal of Travel Research · 2004 · 1K citations

Conative Perceptions, Customer Satisfaction, Cognitive Science +15

Destination Marketing Organizations and destination marketing: A narrative analysis of the literature

Steven Pike, Stephen J. Page · Tourism Management · 2013 · 720 citations · Full text

Destination brand positions of a competitive set of near-home destinations

Steven Pike · Tourism Management · 2009 · 371 citations · Full text

Destination Brand Positions, Destination Marketing, Brand Equity +9

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 297 citations

Tourism Performance, Tourism Supply, Branding Literature +18

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

Constanza Bianchi, Steven Pike, Ian Lings · Tourism Management · 2014 · 171 citations · Full text

Marketing, Culture, Destination Marketing +12

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