Concepedia

Constanza Bianchi

CB

61

Publications

3.4K

Citations

31

H-Index

2001

Active since

Affiliations

Adolfo Ibáñez University(Current)

Queensland University of Technology

Constanza Bianchi is an author at Adolfo Ibáñez University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchInternational BusinessGlobal StrategyConsumer BehaviorInternational ManagementTourismCustomer Satisfaction

Publications per year

2001–2024

61

Publications

61

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike, Constanza Bianchi, Gayle Kerr et al. · International Marketing Review · 2010 · 297 citations

Tourism Performance, Tourism Supply, Branding Literature +18

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Judy Drennan, Constanza Bianchi, Silvia Cacho-Elizondo et al. · International Journal of Hospitality Management · 2015 · 217 citations

Marketing, Consumer Culture, Brand Equity +10

Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in Chile

Constanza Bianchi, Enrique Ostale · Journal of Business Research · 2005 · 182 citations · Full text

International Management, Economics, International Business Strategy +14

Internet marketing capabilities and international market growth

Shane Mathews, Constanza Bianchi, Keith Perks et al. · International Business Review · 2015 · 173 citations

Marketing, International Business Strategy, Digital Marketing +8

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

Constanza Bianchi, Steven Pike, Ian Lings · Tourism Management · 2014 · 171 citations · Full text

Marketing, Culture, Destination Marketing +12

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