Publication | Open Access

Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

MarketingCultureDestination MarketingLong Haul MarketConsumer-based Brand EquityManagementBusinessConsumer ResearchBrand DevelopmentConsumer BehaviorTourismBrand AwarenessBrand EquityConsumer AttitudeSouth American Destinations