Concepedia

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Judy Drennan, Constanza Bianchi, Silvia Cacho-Elizondo, Sandra Louriero, Nathalie Guibert, William G. Proud

International Journal of Hospitality Management · 2015 · 219 citations · 51 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorInternational MarketingBrand ConsumptionBrand EquityBrand ExperienceBrand LoyaltyBrand PersonalityCustomer LoyaltyAttitudinal Brand LoyaltyCross-cultural Consumer Responses To BrandingCross-cultural Customer LoyaltyLoyalty IntentionWine BrandingWine Consumer BehaviorWine Marketing

References

51

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Self-Reports in Organizational Research: Problems and Prospects

Philip M. Podsakoff, Dennis W. Organ · Journal of Management · 1986 · 16.9K citations

Social Sciences, Organization Studies, Organizational Behavior +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

The Behavioral Consequences of Service Quality

Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations

Business, Marketing, Marketing Management +14

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7