Concepedia

Judy Drennan

JD

56

Publications

3.4K

Citations

31

H-Index

2002

Active since

Affiliations

Queensland University of Technology(Current)

The University of Queensland

Griffith University

Murdoch University

School of Advertising Art

Judy Drennan is an author at Queensland University of Technology specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingConsumer BehaviorBusinessCustomer SatisfactionCommunicationDigital MarketingBehavioral Science

Publications per year

2002–2020

56

Publications

56

Avoidance of Advertising in Social Networking Sites

Louise Kelly, Gayle Kerr, Judy Drennan · Journal of Interactive Advertising · 2010 · 466 citations

Social Media, Advertising, Advertising Medium +14

An investigation of consumer acceptance of M‐banking

Lisa Wessels, Judy Drennan · International Journal of Bank Marketing · 2010 · 300 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Judy Drennan, Constanza Bianchi, Silvia Cacho-Elizondo et al. · International Journal of Hospitality Management · 2015 · 217 citations

Marketing, Consumer Culture, Brand Equity +10

Impact of Childhood Experiences on the Development of Entrepreneurial Intentions

Judy Drennan, Jessica Kennedy, Patty Renfrow · The International Journal of Entrepreneurship and Innovation · 2005 · 177 citations

Structured Questionnaire, Entrepreneurial Motivation, Entrepreneurship +18

Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics

Gillian Sullivan Mort, Judy Drennan · Journal of Database Marketing & Customer Strategy Management · 2005 · 128 citations · Full text

Marketing Analytics, Customer Satisfaction, Usage Benefit Typology +9

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