Concepedia

School of Advertising Art

SO

Statistics

Publications

359

Citations

10.6K

Authors

13

Location

Kettering, United States

Also known as SAA

School of Advertising Art is a education institution in Kettering, United States known for marketing, social sciences, and business.

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Top concepts

BusinessMarketingAdvertisingSocial SciencesCommunicationConsumer BehaviorAdvertising PersuasionAdvertising PsychologyPersuasionMarketing Management

Publications

359

Brand Loyalty Vs. Repeat Purchasing Behavior

Jacob Jacoby, David B. Kyner · Journal of Marketing Research · 1973 · 1.1K citations

Business, Marketing, Marketing Management +7

Privacy Concerns and Consumer Willingness to Provide Personal Information

Joseph E. Phelps, Glen Nowak, Elizabeth Ferrell · Journal of Public Policy & Marketing · 2000 · 1K citations

Business, Marketing, Public Policy +17

Telepresence via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion.[1]

Tae-Yong Kim, Frank Biocca · Journal of Computer-Mediated Communication · 2006 · 736 citations

Social Sciences, Communication, Psychology +17

Dimensions of Privacy Concern among Online Consumers

Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Public Policy & Marketing · 2000 · 607 citations

Computing, Information Technology, Regulatory Policy +17

#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy · Journal of Current Issues & Research in Advertising · 2018 · 338 citations

Business, Marketing, Marketing Management +17

1–5 of 359

Authors

13

1–5 of 13