Concepedia

Courtney Carpenter Childers

CC

Statistics

Publications

9

Citations

702

H-Index

9

Active since

2011

Affiliations

University of Tennessee at Knoxville(Current)

Knoxville College

University of Georgia

University of Alabama

Courtney Carpenter Childers is an author at University of Tennessee at Knoxville specializing in advertising, business, and marketing.

Publications per year

2011–2020

9

Publications

9

#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy · Journal of Current Issues & Research in Advertising · 2018 · 338 citations

Business, Marketing, Marketing Management +17

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos

Nathaniel Evans, Mariea Grubbs Hoy, Courtney Carpenter Childers · Journal of Advertising · 2018 · 109 citations

Social Sciences, Communication, Social Psychology +17

Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers

Courtney Carpenter Childers, Brandon Boatwright · Journal of Current Issues & Research in Advertising · 2020 · 94 citations

Business, Communication, Marketing +15

How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising

Tom Reichert, Courtney Carpenter Childers, Leonard N. Reid · Journal of Current Issues & Research in Advertising · 2012 · 54 citations

Business, Marketing, Marketing Management +14

Insights into University Freshman Weight Issues and How They Make Decisions About Eating

Courtney Carpenter Childers, Eric Haley, Lisa Jahns · Journal of Consumer Affairs · 2011 · 31 citations

Agriculture, Health Behavior, Nutrition +16

1–5 of 9