Concepedia

Mariea Grubbs Hoy

MG

30

Publications

3.2K

Citations

21

H-Index

1986

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of Georgia

University of Alabama

University of Akron

Knoxville College

Mariea Grubbs Hoy is an author at University of Tennessee at Knoxville specializing in management, marketing, and advertising.

Top concepts

MarketingManagementArtsAdvertisingCommunicationConsumer ResearchMarketing CommunicationSocial MediaInteractive MarketingJournalism

Publications per year

1986–2022

30

Publications

30

Dimensions of Privacy Concern among Online Consumers

Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Public Policy & Marketing · 2000 · 603 citations

Digital Marketing, Federal Trade Commission, Consumer Research +21

Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

Mariea Grubbs Hoy, George R. Milne · Journal of Interactive Advertising · 2010 · 435 citations

Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns

Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Advertising · 1999 · 327 citations

Digital Marketing, Privacy Risk Assessment, Consumer Research +22

#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy · Journal of Current Issues & Research in Advertising · 2018 · 322 citations

Digital Marketing, Targeted Advertising, Journalism +19

Using E-mail To Survey Internet Users In The United States: Methodology And Assessment

Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Computer-Mediated Communication · 2006 · 230 citations

Rows per page

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