Concepedia
Statistics
Publications
30
Citations
3.2K
H-Index
21
Active since
1986
Affiliations
University of Tennessee at Knoxville(Current)
University of Georgia
University of Akron
University of Alabama
School of Advertising Art
Mariea Grubbs Hoy is an author at University of Tennessee at Knoxville specializing in advertising, marketing, and business.
Publications per year
1986–2022
Dimensions of Privacy Concern among Online Consumers
Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Public Policy & Marketing · 2000 · 607 citations
Computing, Information Technology, Regulatory Policy +17
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy, George R. Milne · Journal of Interactive Advertising · 2010 · 440 citations
Social Sciences, Communication, Social Psychology +17
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns
Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy · Journal of Current Issues & Research in Advertising · 2018 · 338 citations
Business, Marketing, Marketing Management +17
Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns
Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Advertising · 1999 · 329 citations
Business, Communication, Marketing +7
Using E-mail To Survey Internet Users In The United States: Methodology And Assessment
Kim Bartel Sheehan, Mariea Grubbs Hoy · Journal of Computer-Mediated Communication · 2006 · 230 citations
Social Sciences, Social Psychology, Demographic Methods +13
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