Concepedia

Eric Haley

EH

36

Publications

1.3K

Citations

21

H-Index

1996

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of Southern Indiana

University of Georgia

Washington State University

University of North Texas

Eric Haley is an author at University of Tennessee at Knoxville specializing in management, advertising, and marketing.

Top concepts

ManagementMarketingAdvertisingConsumer ResearchBusinessMarketing CommunicationArtsInteractive MarketingAdvertising EffectivenessCommunication

Publications per year

1996–2023

36

Publications

36

Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising

Eric Haley · Journal of Advertising · 1996 · 274 citations

Targeted Advertising, Social Marketing, Consumer Research +17

Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising

Sora Kim, Eric Haley, Gi-Yong Koo · Journal of Advertising · 2009 · 121 citations

Marketing, Customer Satisfaction, Consumer Study +13

How French Advertising Professionals Develop Creative Strategy

Ronald E. Taylor, Mariea Grubbs Hoy, Eric Haley · Journal of Advertising · 1996 · 116 citations

French Advertising, French, Brand Strategy +21

The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

Yoon-Joo Lee, Eric Haley, Kiseol Yang · International Journal of Advertising · 2013 · 57 citations

Customer Satisfaction, Mediating Role, Consumer Research +17

Cognitive Load and Social Media Advertising

Matthew Pittman, Eric Haley · Journal of Interactive Advertising · 2022 · 49 citations

Digital Marketing, Cognitive Resources, Targeted Advertising +21

Rows per page

1–5 of 36