Eric Haley - Concepedia

Author

Eric Haley

University of Tennessee at Knoxville

Also Known As

E. Haley, ERIC HALEY, Eric E. Haley, Eric Haley

Publications

1.5K

Citations

H-Index

156

Concepts

All Affiliations

University of Tennessee at Knoxville University of Southern Indiana University of Georgia Washington State University University of North Texas

About

Eric Haley is an author at University of Tennessee at Knoxville specializing in management, advertising, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	15	16	795
2	Arts	13	14	585
3	Health Sciences	2	2	62
4	Education	1	1	22
5	Language Studies	1	1	116

Eric Haley

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising Eric Haley Journal of Advertising Targeted AdvertisingSocial MarketingConsumer ResearchAdvocacy MessagesCommunication	1996	274
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising Sora Kim, Eric Haley, Gi-Yong Koo Journal of Advertising MarketingCustomer SatisfactionConsumer StudyProduct AdvertisingInteractive Marketing	2009	121
How French Advertising Professionals Develop Creative Strategy Ronald E. Taylor, Mariea Grubbs Hoy, Eric Haley Journal of Advertising French AdvertisingFrenchBrand StrategyMedia StudiesInternational Advertising	1996	116
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention Yoon-Joo Lee, Eric Haley, Kiseol Yang International Journal of Advertising Customer SatisfactionMediating RoleConsumer ResearchSocial MarketingAttitude Towards Values	2013	57
Cognitive Load and Social Media Advertising Matthew Pittman, Eric Haley Journal of Interactive Advertising Digital MarketingCognitive ResourcesTargeted AdvertisingConsumer ResearchSocial Influence	2022	49
Green consumer segmentation: consumer motivations for purchasing pro-environmental products Jinhee Lee, Eric Haley International Journal of Advertising Green Consumer SegmentationGreen MarketingGreenwashingConsumer MotivationConsumer Study	2022	45
The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness Yoon-Joo Lee, Eric Haley, Kiseol Yang Environmental Communication	2017	39
Account Planners' Views on How Their Work Is and Should Be Evaluated Margaret Morrison, Eric Haley Journal of Advertising AuditingOrganizationsAccount PlanningAccountingAccount Planners	2003	36
Product Placement in Social Games: Consumer Experiences in China Huan Chen, Eric Haley Journal of Advertising Consumer StudyConsumer ResearchCommunicationSocial MediaConsumer Culture	2014	34
Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer (<scp>DTC</scp>) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy Hoyoung Ahn, Jin‐Seong Park, Eric Haley Journal of Consumer Affairs Consumer UncertaintyBehavioral Decision MakingPrescription DrugsConsumer ResearchConsumer Attitude	2014	32

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