Concepedia

Author

Yoon-Joo Lee

University of North Texas

Also Known As

Yoon-Joo Lee

2

Publications

62

Citations

2

H-Index

11

Concepts

All Affiliations

University of North Texas
YL

About

Yoon-Joo Lee is an author at University of North Texas specializing in customer satisfaction, marketing communication, and advertising.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Marketing

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Consumer Behavior

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Advertising

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Consumer Research

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Yoon-Joo Lee

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1

Publications

57

Citations

1

H-Index

YearCitations

The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

Yoon-Joo Lee, Eric Haley, Kiseol Yang

International Journal of Advertising

2013

57

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