Concepedia

Kiseol Yang

KY

31

Publications

2.8K

Citations

25

H-Index

2006

Active since

Affiliations

University of North Texas(Current)

University of Tennessee at Knoxville

University of Missouri

Oklahoma State University

University of Georgia

Kiseol Yang is an author at University of North Texas specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingDigital MarketingUser ExperienceMobile Marketing

Publications per year

2006–2023

31

Publications

31

Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services

Kiseol Yang · Journal of Consumer Marketing · 2010 · 354 citations

Customer Satisfaction, Effort Expectancy, Digital Marketing +17

Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory

Jiyoung Kim, Kiseol Yang, Jihye Min et al. · International Journal of Consumer Studies · 2021 · 269 citations · Full text

Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior

Kiseol Yang · Journal of Retailing and Consumer Services · 2012 · 259 citations

Customer Satisfaction, Consumer Technology Traits, Behavioral Sciences +14

The Moderating Role of Consumer Technology Anxiety in Mobile Shopping Adoption: Differential Effects of Facilitating Conditions and Social Influences

Kiseol Yang, Judith C. Forney · Journal of electronic commerce research · 2013 · 232 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +25

The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Kiseol Yang, Laura Jolly · Journal of Retailing and Consumer Services · 2009 · 209 citations

Customer Satisfaction, Subjective Norm, Mobile Marketing +13

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