Concepedia

Laura Jolly

LJ

14

Publications

775

Citations

12

H-Index

1991

Active since

Affiliations

University of Georgia(Current)

University of Tennessee at Knoxville

Iowa State University

University of Wisconsin–Madison

North Dakota State University

Laura Jolly is an author at University of Georgia specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingEconomicsDigital MarketingBusiness Strategy

Publications per year

1991–2014

14

Publications

14

The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

Kiseol Yang, Laura Jolly · Journal of Retailing and Consumer Services · 2009 · 209 citations

Customer Satisfaction, Subjective Norm, Mobile Marketing +13

Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers

Kiseol Yang, Laura Jolly · Journal of Consumer Marketing · 2008 · 107 citations

Family Medicine, Mobile Data Services, Gen Xers +22

Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea

Hyun‐Joo Lee, Heejin Lim, Laura Jolly et al. · Journal of International Consumer Marketing · 2009 · 106 citations

Customer relationship management in retailing: A content analysis of retail trade journals

Joan L. Anderson, Laura Jolly, Ann Fairhurst · Journal of Retailing and Consumer Services · 2007 · 95 citations

Relationship Marketing, Customer Satisfaction, Business Intelligence +9

A longitudinal look at rural consumer adoption of online shopping

Sharron J. Lennon, Minjeong Kim, Kim K. P. Johnson et al. · Psychology and Marketing · 2007 · 68 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +18

Rows per page

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