Concepedia
Statistics
Publications
15
Citations
800
H-Index
12
Active since
1971
Affiliations
University of Georgia(Current)
University of Tennessee at Knoxville
Iowa State University
University of Wisconsin–Madison
North Dakota State University
Laura Jolly is an author at University of Georgia specializing in business, retail management, and consumer behavior.
Publications per year
1971–2014
The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
Kiseol Yang, Laura Jolly · Journal of Retailing and Consumer Services · 2009 · 209 citations
Business, Management Information Systems, Marketing +15
Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers
Kiseol Yang, Laura Jolly · Journal of Consumer Marketing · 2008 · 107 citations
Social Sciences, Information Systems, Information Technology +14
Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea
Hyun‐Joo Lee, Heejin Lim, Laura Jolly et al. · Journal of International Consumer Marketing · 2009 · 107 citations
Business, Marketing, Marketing Management +17
Customer relationship management in retailing: A content analysis of retail trade journals
Joan L. Anderson, Laura Jolly, Ann Fairhurst · Journal of Retailing and Consumer Services · 2007 · 95 citations
Business, Marketing, Retail Management +13
A longitudinal look at rural consumer adoption of online shopping
Sharron J. Lennon, Minjeong Kim, Kim K. P. Johnson et al. · Psychology and Marketing · 2007 · 68 citations
Management, Information Systems, Consumer Behavior +16
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