Hyun‐Joo Lee

The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers

Hyun‐Joo Lee, Jiyoung Hwang · Food Quality and Preference · 2016 · 143 citations

Food Choice, Consumer Decision Making, Consumer Uncertainty +12

Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea

Hyun‐Joo Lee, Heejin Lim, Laura Jolly et al. · Journal of International Consumer Marketing · 2009 · 106 citations

Personal values as determinants of intentions to use self-service technology in retailing

Hyun‐Joo Lee, Jewon Lyu · Computers in Human Behavior · 2016 · 93 citations

Customer Satisfaction, Self-service Technology, Behavioral Decision Making +10

Consumers’ beliefs, attitudes, and loyalty in purchasing organic foods

Hyun‐Joo Lee, Cynthia Goudeau · British Food Journal · 2014 · 69 citations

Consumer Study, Value Theory, Consumer Research +17

Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions

Hyun‐Joo Lee · Journal of Research in Interactive Marketing · 2017 · 68 citations

Customer Satisfaction, External Loc, Consumer Research +24