Jewon Lyu

Personal values as determinants of intentions to use self-service technology in retailing

Hyun‐Joo Lee, Jewon Lyu · Computers in Human Behavior · 2016 · 93 citations

Customer Satisfaction, Self-service Technology, Behavioral Decision Making +10

Exploring factors which motivate older consumers’ self-service technologies (SSTs) adoption

Hyun‐Joo Lee, Jewon Lyu · The International Review of Retail Distribution and Consumer Research · 2019 · 54 citations

Flow matters: antecedents and outcomes of flow experience in social search on Instagram

Leslie Cuevas, Jewon Lyu, Heejin Lim · Journal of Research in Interactive Marketing · 2021 · 51 citations

Flow Matters, Flow Experience, Digital Marketing +28

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective

Songyee Hur, Heejin Lim, Jewon Lyu · Journal of Global Fashion Marketing · 2019 · 32 citations

The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective

Ziyou Jiang, Jewon Lyu · Journal of Product & Brand Management · 2024 · 27 citations

Customer Satisfaction, Digital Marketing, Consumer Study +27