Concepedia

Ziyou Jiang

ZJ

2

Publications

42

Citations

2

H-Index

2024

Active since

Affiliations

University of Georgia(Current)

Ziyou Jiang is an author at University of Georgia specializing in brand equity, interactive marketing, and brand development.

ORCID

Top concepts

Publications per year

2024–2024

2

Publications

2

The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an S-O-R framework perspective

Ziyou Jiang, Jewon Lyu · Journal of Product & Brand Management · 2024 · 27 citations

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Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?

S. Boyer, Ziyou Jiang, Jewon Lyu · Journal of Global Fashion Marketing · 2024 · 15 citations

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