Concepedia
Statistics
Publications
41
Citations
3.1K
H-Index
23
Active since
1988
Affiliations
University of Tennessee at Knoxville(Current)
University of South Carolina
Michigan State University
University of Kentucky
University of Wisconsin–Madison
Ann Fairhurst is an author at University of Tennessee at Knoxville specializing in marketing, management, and business.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingCultureInternational MarketingFashion
Publications per year
1988–2020
Fast fashion: response to changes in the fashion industry
Vertica Bhardwaj, Ann Fairhurst · The International Review of Retail Distribution and Consumer Research · 2010 · 621 citations
Consumer shopping value, satisfaction, and loyalty for retail apparel brands
Jason M. Carpenter, Ann Fairhurst · Journal of Fashion Marketing and Management · 2005 · 193 citations
Customer Satisfaction, Consumer Study, Consumer Research +20
The review of “green” research in hospitality, 2000-2014
Sun-Hwa Kim, Kiwon Lee, Ann Fairhurst · International Journal of Contemporary Hospitality Management · 2017 · 186 citations
Green Marketing, Green Practices, Hospitality Marketing +13
The influence of consumer traits and demographics on intention to use retail self‐service checkouts
Hyun‐Joo Lee, Hyeon Jeong Cho, XU Wen-wen et al. · Marketing Intelligence & Planning · 2010 · 177 citations
Behavioral Decision Making, Digital Marketing, Consumer Research +17
Consumer shopping value for retail brands
Jason M. Carpenter, Marguerite Moore, Ann Fairhurst · Journal of Fashion Marketing and Management · 2005 · 152 citations
Customer Experience, Consumer Uncertainty, Brand Context +19
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