Concepedia

Marguerite Moore

MM

25

Publications

1.8K

Citations

19

H-Index

2003

Active since

Affiliations

University of South Carolina(Current)

North Carolina State University

University of South Wales

University of Tennessee at Knoxville

Marguerite Moore is an author at University of South Carolina specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsFashionConsumer Decision MakingBrand StrategyMarketing Insights

Publications per year

2003–2024

25

Publications

25

Consumer demographics, store attributes, and retail format choice in the US grocery market

Jason M. Carpenter, Marguerite Moore · International Journal of Retail & Distribution Management · 2006 · 345 citations

Retail Format Choice, Economics, Food Marketing +15

Interactive media usage among millennial consumers

Marguerite Moore · Journal of Consumer Marketing · 2012 · 173 citations

Digital Marketing, Consumer Research, Communication +21

Consumer shopping value for retail brands

Jason M. Carpenter, Marguerite Moore, Ann Fairhurst · Journal of Fashion Marketing and Management · 2005 · 152 citations

Customer Experience, Consumer Uncertainty, Brand Context +19

Utilitarian and hedonic shopping value in the US discount sector

Jason M. Carpenter, Marguerite Moore · Journal of Retailing and Consumer Services · 2008 · 133 citations

Economics, Consumer Economics, Consumer Choice +10

Towards a confirmatory model of retail strategy types: an empirical test of miles and snow

Marguerite Moore · Journal of Business Research · 2003 · 126 citations

Customer Satisfaction, Empirical Test, Management +12

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