Marguerite Moore - Concepedia

Concepedia

Author

Marguerite Moore

University of South Carolina

Also Known As

Marguerite M. Moore, Marguerite Moore

61

Publications

1.8K

Citations

19

H-Index

115

Concepts

All Affiliations

University of South Carolina North Carolina State University Wilson College University of South Wales University of Tennessee at Knoxville

MM

About

Marguerite Moore is an author at University of South Carolina specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	16	17	1.3K
2	Education	3	3	187
3	Engineering	3	3	68
4	Arts	2	2	213
5	Health Sciences	1	1	152

Marguerite Moore

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25

Publications

1.8K

Citations

19

H-Index

	Year	Citations
Consumer demographics, store attributes, and retail format choice in the US grocery market Jason M. Carpenter, Marguerite Moore International Journal of Retail & Distribution Management Retail Format ChoiceEconomicsFood MarketingConsumer Decision MakingDigital Marketing	2006	345
Interactive media usage among millennial consumers Marguerite Moore Journal of Consumer Marketing Digital MarketingConsumer ResearchCommunicationOnline Customer BehaviorConsumer Engagement	2012	173
Consumer shopping value for retail brands Jason M. Carpenter, Marguerite Moore, Ann Fairhurst Journal of Fashion Marketing and Management Customer ExperienceConsumer UncertaintyBrand ContextBrand StrategyConsumer Research	2005	152
Utilitarian and hedonic shopping value in the US discount sector Jason M. Carpenter, Marguerite Moore Journal of Retailing and Consumer Services EconomicsConsumer EconomicsConsumer ChoiceBehavioral Decision MakingUs Discount Sector	2008	133
Towards a confirmatory model of retail strategy types: an empirical test of miles and snow Marguerite Moore Journal of Business Research Customer SatisfactionEmpirical TestManagementBusinessConsumer Research	2003	126
Marketing capabilities and firm performance in fashion retailing Marguerite Moore, Ann Fairhurst Journal of Fashion Marketing and Management Consumer ResearchBrand StrategyManagementFashion RetailingGlobal Marketing	2003	110
The effect of price as a marketplace cue on retail patronage Marguerite Moore, Jason M. Carpenter Journal of Product & Brand Management Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyBuying Behavior	2006	80
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective Jason M. Carpenter, Marguerite Moore, Nicholas Alexander, Journal of Marketing Management EthnicityCross-cultural MarketingInternational MarketingConsumer StudyConsumer Research	2013	79
Intergenerational perceptions of market cues among US apparel consumers Marguerite Moore, Jason M. Carpenter Journal of Fashion Marketing and Management Shopping EnjoymentConsumer UncertaintyConsumer StudyConsumer ResearchBrand Strategy	2008	78
Acculturation to the global consumer culture: a generational cohort comparison Jason M. Carpenter, Marguerite Moore, Anne Marie Doherty, Journal of Strategic Marketing EthnicityInternational MarketingConsumer StudyConsumer ResearchEducation	2012	69

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