Hyeon Jeong Cho - Concepedia

Author

Hyeon Jeong Cho

University of North Carolina at Greensboro ORCID

Also Known As

Cho, Hyeon Jeong, Hyeon Jeong Cho

Publications

539

Citations

H-Index

Concepts

All Affiliations

University of North Carolina at Greensboro Southeast Missouri State University Kyung Hee University University of Tennessee at Knoxville Oklahoma State University Oklahoma City

About

Hyeon Jeong Cho is an author at University of North Carolina at Greensboro specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	492
2	Business	5	5	435
3	Education	1	1	13
4	Language Studies	1	1	13
5	Social Sciences	1	1	57

Hyeon Jeong Cho

Publications

516

Citations

H-Index

Page 1

	Year	Citations
The influence of consumer traits and demographics on intention to use retail self‐service checkouts Hyun‐Joo Lee, Hyeon Jeong Cho, XU Wen-wen, Marketing Intelligence & Planning Behavioral Decision MakingDigital MarketingConsumer ResearchTechnology AnxietyBuying Behavior	2010	177
Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance Byoungho Jin, Hyeon Jeong Cho Journal of Business and Industrial Marketing International MarketingTradeInternational EntrepreneurshipEntrepreneurshipInternationalization	2018	132
Influence of Moral Affect, Judgment, and Intensity on Decision Making Concerning Counterfeit, Gray-Market, and Imitation Products Jae‐Eun Kim, Hyeon Jeong Cho, Kim K. P. Johnson Clothing and Textiles Research Journal Behavioral Decision MakingConsumer ResearchMoral IssueConsumer AttitudeDecision Science	2009	57
Gender differences in consumer evaluations of service quality: self-service kiosks in retail Hyun‐Joo Lee, Ann Fairhurst, Hyeon Jeong Cho Service Industries Journal Customer SatisfactionSelf-service TechnologyService QualityService ResearchGender Studies	2011	57
Effects of store attributes on retail patronage behaviors Hyo Jung Chang, Hyeon Jeong Cho, Thomas F. Turner, Journal of Fashion Marketing and Management Customer ExperienceCustomer SatisfactionActivewear Specialty StoresHospitality MarketingConsumer Research	2015	48
Does effective cost transparency increase price fairness? An analysis of apparel brand strategies Sojin Jung, Hyeon Jeong Cho, Byoungho Jin Journal of Brand Management MarketingFashionBrand StrategyConsumer ResearchBusiness	2020	21
An Examination of Regional Differences in China by Socio-Cultural Factors Hyeon Jeong Cho, Byoungho Jin, Hira Cho International Journal of Market Research CultureChinese CultureEast Asian StudiesCultural DiversityEducation	2010	13
What explains small- and medium-sized apparel retailers’ international market involvement? An application of Uppsala model Hyeon Jeong Cho, Byoungho Jin Fashion and Textiles	2015	11

Page 1