Hyeon Jeong Cho

The influence of consumer traits and demographics on intention to use retail self‐service checkouts

Hyun‐Joo Lee, Hyeon Jeong Cho, XU Wen-wen et al. · Marketing Intelligence & Planning · 2010 · 177 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +17

Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance

Byoungho Jin, Hyeon Jeong Cho · Journal of Business and Industrial Marketing · 2018 · 132 citations

International Marketing, Trade, International Entrepreneurship +20

Influence of Moral Affect, Judgment, and Intensity on Decision Making Concerning Counterfeit, Gray-Market, and Imitation Products

Jae‐Eun Kim, Hyeon Jeong Cho, Kim K. P. Johnson · Clothing and Textiles Research Journal · 2009 · 57 citations

Behavioral Decision Making, Consumer Research, Moral Issue +17

Gender differences in consumer evaluations of service quality: self-service kiosks in retail

Hyun‐Joo Lee, Ann Fairhurst, Hyeon Jeong Cho · Service Industries Journal · 2011 · 57 citations

Customer Satisfaction, Self-service Technology, Service Quality +15

Effects of store attributes on retail patronage behaviors

Hyo Jung Chang, Hyeon Jeong Cho, Thomas F. Turner et al. · Journal of Fashion Marketing and Management · 2015 · 48 citations

Customer Experience, Customer Satisfaction, Activewear Specialty Stores +15