Hyo Jung Chang

Moderating effects of situational characteristics on impulse buying

Hyo Jung Chang, Ruoh‐Nan Yan, Molly Eckman · International Journal of Retail & Distribution Management · 2014 · 169 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22

Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption

Hyo Jung Chang, Kittichai Watchravesringkan · International Journal of Retail & Distribution Management · 2018 · 124 citations

Sustainable Consumption, Consumer Motivation, Consumer Study +24

The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

Jae Han Min, Hyo Jung Chang, Tun‐Min Jai et al. · Fashion and Textiles · 2019 · 106 citations · Full text

Consumer Research, Brand Strategy, Communication +18

Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions

Hyo Jung Chang, Tun‐Min Jai · Social Responsibility Journal · 2015 · 69 citations

Socially Responsible Product, Digital Marketing, Consumer Research +26

Social media as a marketing tool for events

Ayman Harb, Deborah Fowler, Hyo Jung Chang et al. · Journal of Hospitality and Tourism Technology · 2019 · 68 citations

Social Medium Monitoring, Digital Marketing, Social Media Pages +23