Concepedia
Statistics
Publications
25
Citations
2.3K
H-Index
18
Active since
1990
Affiliations
Colorado State University(Current)
Pennsylvania State University
University of Delaware
Molly Eckman is an author at Colorado State University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessConsumer BehaviorFashionDesignCustomer SatisfactionConsumer Decision MakingEngineering
Publications per year
1990–2016
Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior
Hyo-Jung Chang, Molly Eckman, Ruoh‐Nan Yan · The International Review of Retail Distribution and Consumer Research · 2011 · 460 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +21
The International Review of Retail, Distribution and Consumer Research
Molly Eckman, Sema Sakarya, Karen H. Hyllegard et al. · 2015 · 388 citations
International Marketing, International Review, Management +5
Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel
Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph · Clothing and Textiles Research Journal · 1990 · 338 citations
Customer Satisfaction, Consumer Study, Specialty Apparel Stores +16
Market selection for international expansion
Sema Sakarya, Molly Eckman, Karen H. Hyllegard · International Marketing Review · 2007 · 252 citations
International Economics, International Marketing, Trade +20
Moderating effects of situational characteristics on impulse buying
Hyo Jung Chang, Ruoh‐Nan Yan, Molly Eckman · International Journal of Retail & Distribution Management · 2014 · 169 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22
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