Concepedia

Hyo-Jung Chang

HC

Statistics

Publications

1

Citations

460

H-Index

1

Active since

2011

Affiliations

Colorado State University(Current)

Hyo-Jung Chang is an author at Colorado State University specializing in consumer research, consumer behavior, and customer satisfaction.

Top concepts

EmotionMarketingManagementMotivationPsychologySocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Motivation

Publications per year

2011–2011

1

Publications

1

Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

Hyo-Jung Chang, Molly Eckman, Ruoh‐Nan Yan · The International Review of Retail Distribution and Consumer Research · 2011 · 460 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +21

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