Concepedia

Ruoh‐Nan Yan

RY

Statistics

Publications

32

Citations

2.6K

H-Index

24

Active since

2004

Affiliations

Colorado State University(Current)

University of North Carolina at Greensboro

South Dakota State University

Iowa State University

Art Institute of Colorado

Ruoh‐Nan Yan is an author at Colorado State University specializing in consumer behavior, marketing, and business.

Publications per year

2004–2021

32

Publications

32

Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior

Hyo-Jung Chang, Molly Eckman, Ruoh‐Nan Yan · The International Review of Retail Distribution and Consumer Research · 2011 · 475 citations

Business, Behavioral Sciences, Psychology +13

Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective

Sonali Diddi, Ruoh‐Nan Yan, Brittany Bloodhart et al. · Sustainable Production and Consumption · 2019 · 261 citations

Social Sciences, Marketing, Marketing Management +15

An exploratory study of the decision processes of fast versus slow fashion consumers

Maegan Zarley Watson, Ruoh‐Nan Yan · Journal of Fashion Marketing and Management · 2013 · 238 citations

Business, Marketing, Marketing Management +17

Moderating effects of situational characteristics on impulse buying

Hyo Jung Chang, Ruoh‐Nan Yan, Molly Eckman · International Journal of Retail & Distribution Management · 2014 · 172 citations

Business, Marketing, Retail Management +15

Second-hand clothing shopping among college students: the role of psychographic characteristics

Ruoh‐Nan Yan, Su Yun Bae, Huimin Xu · Young Consumers Insight and Ideas for Responsible Marketers · 2015 · 145 citations

Social Sciences, Psychology, Social Psychology +14

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