Sonali Diddi

Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective

Sonali Diddi, Ruoh‐Nan Yan, Brittany Bloodhart et al. · Sustainable Production and Consumption · 2019 · 244 citations

Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +11

Consumer Perceptions Related to Clothing Repair and Community Mending Events: A Circular Economy Perspective

Sonali Diddi, Ruoh‐Nan Yan · Sustainability · 2019 · 114 citations · Full text

Community Mending Events, Consumer Research, U.s. Consumers +21

Generation Y's moral obligation and purchase intentions for organic, fair-trade, and recycled apparel products

Chanmi Hwang, Young‐A Lee, Sonali Diddi · International Journal of Fashion Design Technology and Education · 2015 · 66 citations

Socially Responsible Product, Apparel Products, Consumer Study +23

“Don’t buy this jacket”

Chanmi Hwang, Youngji Lee, Sonali Diddi et al. · Journal of Fashion Marketing and Management · 2016 · 59 citations

Consumer Motivation, Consumer Study, Consumer Research +22

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Sonali Diddi, Linda S. Niehm · Fashion and Textiles · 2017 · 47 citations · Full text

Socially Responsible Product, Value Theory, Consumer Research +24