Mary Lynn Damhorst

Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel

Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph · Clothing and Textiles Research Journal · 1990 · 338 citations

Customer Satisfaction, Consumer Study, Specialty Apparel Stores +16

Environmental Concern and Apparel Consumption

Hye‐Shin Kim, Mary Lynn Damhorst · Clothing and Textiles Research Journal · 1998 · 304 citations

Sustainable Consumption, Green Marketing, Responsible Apparel Consumption +16

Consumer adoption of the Internet: The case of apparel shopping

Eunah Yoh, Mary Lynn Damhorst, Stephen G. Sápp et al. · Psychology and Marketing · 2003 · 234 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +18

The Relationship of Body-Related Self-Discrepancy to Body Dissatisfaction, Apparel Involvement, Concerns With Fit and Size of Garments, and Purchase Intentions in Online Apparel Shopping

Hyejeong Kim, Mary Lynn Damhorst · Clothing and Textiles Research Journal · 2010 · 105 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

In Search of a Common Thread: Classification of Information Communicated Through Dress

Mary Lynn Damhorst · Clothing and Textiles Research Journal · 1990 · 99 citations

Social Psychology, Self-assessment, Psychometrics +30