Concepedia

Eunah Yoh

EY

5

Publications

569

Citations

5

H-Index

2000

Active since

Affiliations

Iowa State University(Current)

Eunah Yoh is an author at Iowa State University specializing in consumer behavior, interactive marketing, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingFashionBusinessTechnologyAdvertisingCommunication

Publications per year

2000–2020

5

Publications

5

Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences

Ann Marie Fiore, Xinlu Yah, Eunah Yoh · Psychology and Marketing · 2000 · 291 citations

Affective Design, Cognitive Pleasure, Consumer Research +24

Consumer adoption of the Internet: The case of apparel shopping

Eunah Yoh, Mary Lynn Damhorst, Stephen G. Sápp et al. · Psychology and Marketing · 2003 · 234 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +18

Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

Hea-soo Jang, Eunah Yoh · The Research Journal of the Costume Culture · 2020 · 23 citations

Engineering, Digital Marketing, Consumer Research +31

Adoption of fragranced textile products by segmented markets: Application of the innovation adoption theory

Eunah Yoh · Journal of the Textile Institute · 2005 · 11 citations

Customer Satisfaction, Textile Products, Innovation Adoption +21

Application of the fashion therapy to reduce negative emotions of female patients

Eunah Yoh · The Research Journal of the Costume Culture · 2015 · 10 citations

Rows per page

1–5 of 5