Karen H. Hyllegard

The International Review of Retail, Distribution and Consumer Research

Molly Eckman, Sema Sakarya, Karen H. Hyllegard et al. · 2015 · 388 citations

International Marketing, International Review, Management +5

Market selection for international expansion

Sema Sakarya, Molly Eckman, Karen H. Hyllegard · International Marketing Review · 2007 · 252 citations

International Economics, International Marketing, Trade +20

Marketing eco-fashion: The influence of brand name and message explicitness

Ruoh‐Nan Yan, Karen H. Hyllegard, LaVon F. Blaesi · Journal of Marketing Communications · 2010 · 135 citations

Explicit Information, Consumer Study, Consumer Research +18

The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing

Karen H. Hyllegard, Ruoh‐Nan Yan, Jennifer Paff Ogle et al. · Journal of Marketing Management · 2010 · 120 citations

Consumer Research, Social Marketing, Consumer Attitude +18

Socially Responsible Labeling

Karen H. Hyllegard, Ruoh‐Nan Yan, Jennifer Paff Ogle et al. · Clothing and Textiles Research Journal · 2012 · 96 citations

Customer Satisfaction, Socially Responsible Product, Engineering +19