Jennifer Paff Ogle

The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing

Karen H. Hyllegard, Ruoh‐Nan Yan, Jennifer Paff Ogle et al. · Journal of Marketing Management · 2010 · 121 citations

Business, Marketing, Marketing Management +16

Socially Responsible Labeling

Karen H. Hyllegard, Ruoh‐Nan Yan, Jennifer Paff Ogle et al. · Clothing and Textiles Research Journal · 2012 · 96 citations

Business, Communication, Marketing +15

Predicting Patronage Behaviors in a Sustainable Retail Environment

Jennifer Paff Ogle, Karen H. Hyllegard, Brian Dunbar · Environment and Behavior · 2004 · 75 citations

Business, Marketing, Retail Management +16

The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

Ruoh‐Nan Yan, Jennifer Paff Ogle, Karen H. Hyllegard · Journal of Marketing Communications · 2010 · 54 citations

Business, Marketing, Marketing Management +17

The role of maternity dress consumption in shaping the self and identity during the liminal transition of pregnancy

Jennifer Paff Ogle, Keila E. Tyner, Sherry Schofield‐Tomschin · Journal of Consumer Culture · 2013 · 44 citations

Social Sciences, Maternal Health, Feminist Theory +10