Concepedia
Statistics
Publications
7
Citations
296
H-Index
Active since
2019
Affiliations
University of Jordan(Current)
Hashemite University
Yarmouk University
Texas Tech University
Ayman Harb is an author at University of Jordan specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingArtsFinanceTourismEducationMotivationPsychologyStatistics
Publications per year
2019–2024
The effect of organizational culture on the organizational commitment: Evidence from hotel industry
Nael Mosa Sarhan, Ayman Harb, Fayiz Shrafat et al. · Management Science Letters · 2019 · 70 citations · Full text
Social media as a marketing tool for events
Ayman Harb, Deborah Fowler, Hyo Jung Chang et al. · Journal of Hospitality and Tourism Technology · 2019 · 68 citations
Social Medium Monitoring, Digital Marketing, Social Media Pages +23
The impact of entrepreneurship education: A study of entrepreneurial outcomes
Wejdan Alakaleek, Yousra Harb, Ayman Harb et al. · The International Journal of Management Education · 2023 · 59 citations
Management, Business, Education +5
Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neural Networks
Nazeeh Ghatasheh, Hossam Faris, Ismail Al-Taharwa et al. · Applied Sciences · 2020 · 48 citations · Full text
Marketing Analytics, Engineering, Machine Learning +23
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action
Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 19 citations
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