Deborah Fowler

Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry

Eun-Kyong Choi, Deborah Fowler, Ben K. Goh et al. · Journal of Hospitality Marketing & Management · 2015 · 159 citations

Management, Hospitality Management, Marketing +16

Social media as a marketing tool for events

Ayman Harb, Deborah Fowler, Hyo Jung Chang et al. · Journal of Hospitality and Tourism Technology · 2019 · 68 citations

Social Sciences, Communication, Marketing +15

Label design: impact on millennials' perceptions of wine

Celia D. Henley, Deborah Fowler, Jingxue Yuan et al. · International Journal of Wine Business Research · 2011 · 48 citations

Agriculture, Food Science, Marketing +17

Exploring Customer Experiential Components and the Conceptual Framework of Customer Experience, Customer Satisfaction, and Actual Behavior

Eun Kyong Choi, Amanda Wilson, Deborah Fowler · Journal of Foodservice Business Research · 2013 · 44 citations

Business, Marketing, Consumer Behavior +11

Simpatico in store retailing: How immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates

Deborah Fowler, Scarlett Wesley, María Elena Sánchez del Río Vázquez · Journal of Business Research · 2006 · 32 citations

Business, Ethnic Studies, Retail Management +11