Concepedia

Tun‐Min Jai

TJ

30

Publications

1.4K

Citations

19

H-Index

2013

Active since

Affiliations

Texas Tech University(Current)

University of Alabama

Oregon State University

The University of Queensland

University of North Texas

Tun‐Min Jai is an author at Texas Tech University specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingCommunicationDigital MarketingHospitality Marketing

Publications per year

2013–2024

30

Publications

30

The impact of green experience on customer satisfaction: evidence from TripAdvisor

Yixiu Yu, Xu Li, Tun‐Min Jai · International Journal of Contemporary Hospitality Management · 2017 · 189 citations

Customer Experience, Customer Satisfaction, Green Hotels +18

Hotel guests’ perception of best green practices: A content analysis of online reviews

Sungpo Yi, Xu Li, Tun‐Min Jai · Tourism and Hospitality Research · 2016 · 127 citations

Customer Satisfaction, Green Hotels, Tourism Management +17

The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior

Jae Han Min, Hyo Jung Chang, Tun‐Min Jai et al. · Fashion and Textiles · 2019 · 106 citations · Full text

Consumer Research, Brand Strategy, Communication +18

Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion

Sungpo Yi, Tun‐Min Jai · Journal of Hospitality Marketing & Management · 2019 · 96 citations

Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?

Tun‐Min Jai, Nancy J. King · Journal of Retailing and Consumer Services · 2015 · 77 citations

Customer Satisfaction, Online Customer Behavior, Loyalty Programs +15

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