Concepedia
Statistics
Publications
30
Citations
1.5K
H-Index
20
Active since
2013
Affiliations
Texas Tech University(Current)
University of Alabama
Oregon State University
The University of Queensland
University of North Texas
Tun‐Min Jai is an author at Texas Tech University specializing in marketing, consumer behavior, and business.
Publications per year
2013–2024
The impact of green experience on customer satisfaction: evidence from TripAdvisor
Yixiu Yu, Xu Li, Tun‐Min Jai · International Journal of Contemporary Hospitality Management · 2017 · 193 citations
Management, Hospitality Management, Tourism Management +17
Hotel guests’ perception of best green practices: A content analysis of online reviews
Sungpo Yi, Xu Li, Tun‐Min Jai · Tourism and Hospitality Research · 2016 · 131 citations
Management, Hospitality Management, Marketing +11
The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
Jae Han Min, Hyo Jung Chang, Tun‐Min Jai et al. · Fashion and Textiles · 2019 · 110 citations · Full text
Business, Marketing, Marketing Management +17
Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion
Sungpo Yi, Tun‐Min Jai · Journal of Hospitality Marketing & Management · 2019 · 99 citations
Business, Marketing, Psychology +17
Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Tun‐Min Jai, Nancy J. King · Journal of Retailing and Consumer Services · 2015 · 80 citations
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