Concepedia

Yixiu Yu

YY

Statistics

Publications

5

Citations

315

H-Index

5

Active since

2015

Affiliations

Texas Tech University(Current)

Ball State University

Yixiu Yu is an author at Texas Tech University specializing in management, hotel management, and hotel marketing.

Publications per year

2015–2025

5

Publications

5

The impact of green experience on customer satisfaction: evidence from TripAdvisor

Yixiu Yu, Xu Li, Tun‐Min Jai · International Journal of Contemporary Hospitality Management · 2017 · 193 citations

Management, Hospitality Management, Tourism Management +17

Present and future hotel website marketing activities: Change propensity analysis

Xu Li, Youcheng Wang, Yixiu Yu · International Journal of Hospitality Management · 2015 · 81 citations · Full text

Management, Marketing, Marketing Management +10

Cardioprotective effect of ultrasound‐targeted destruction of Sirt3‐loaded cationic microbubbles in a large animal model of pathological cardiac hypertrophy

Xionghai Qin, Peian Cai, Chang Liu et al. · Acta Biomaterialia · 2023 · 16 citations · Full text

Pharmacy, Cardiology, Pharmaceutics +17

Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention

Yixiu Yu, Fred D. Davis, Eric Walden et al. · Journal of Retailing and Consumer Services · 2025 · 15 citations

Management, Hospitality Management, Tourism Management +14

Understanding User Experience with Smart Home Products

Yixiu Yu, Qian Fu, Dong Zhang et al. · Journal of Computer Information Systems · 2024 · 10 citations

Business, Robotics Engineering, Human-computer Interaction +16

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