Nancy J. King

Protecting the privacy and security of sensitive customer data in the cloud

Nancy J. King, V.T. Raja · Computer law & security review · 2012 · 154 citations

Engineering, Identity Management, Information Security +13

Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?

Tun‐Min Jai, Nancy J. King · Journal of Retailing and Consumer Services · 2015 · 77 citations

Customer Satisfaction, Online Customer Behavior, Loyalty Programs +15

The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers

Tun‐Min Jai, Leslie Davis Burns, Nancy J. King · Computers in Human Behavior · 2013 · 73 citations

Online Customer Behavior, Behavioral Sciences, Consumer Decision Making +15

When Process Affects Punishment: Differences in Sentences After Guilty Plea, Bench Trial, and Jury Trial in Five Guidelines States

Nancy J. King, David A. Soulé, Sara Steen et al. · 2005 · 44 citations

Penology, Process Affects Punishment, Criminal Code +12

Profiling the mobile customer – Is industry self-regulation adequate to protect consumer privacy when behavioural advertisers target mobile phones? – Part II

Nancy J. King, Pernille Wegener Jessen · Computer law & security review · 2010 · 42 citations

Consumer Uncertainty, Engineering, Digital Marketing +18