Concepedia
Statistics
Publications
13
Citations
654
H-Index
11
Active since
2006
Affiliations
Troy University(Current)
University of Tennessee at Knoxville
University of Arkansas at Fayetteville
University of Cincinnati
Louisiana State University
Gi-Yong Koo is an author at Troy University specializing in marketing, business, and consumer behavior.
Publications per year
2006–2024
Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions
Gi-Yong Koo, Jerome Quarterman, Leisa Reinecke Flynn · Sport Marketing Quarterly · 2006 · 205 citations
Business, Marketing, Psychology +16
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Sora Kim, Eric Haley, Gi-Yong Koo · Journal of Advertising · 2009 · 121 citations
Business, Marketing, Marketing Management +14
Difference in Interrelationship between Spectators’ Motives and Behavioral Intentions Based on Emotional Attachment
Gi-Yong Koo, Robin N. Hardin · Sport Marketing Quarterly · 2008 · 81 citations
Social Sciences, Psychology, Social Psychology +12
Examination of the causal effects between the dimensions of service quality and spectator satisfaction in minor league baseball
Gi-Yong Koo · International Journal of Sports Marketing and Sponsorship · 2009 · 59 citations
Business, Marketing, Social Psychology +16
Effects of Internship Satisfaction on the Pursuit of Employment in Sport Management
Gi-Yong Koo, Michael J. Diacin, Jam Khojasteh et al. · Sport Management Education Journal · 2016 · 46 citations
Education, Organizational Behavior, Career Management +10
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