Jerome Quarterman

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions

Gi-Yong Koo, Jerome Quarterman, Leisa Reinecke Flynn · Sport Marketing Quarterly · 2006 · 204 citations

An Assessment of Barriers and Strategies for Recruitment and Retention of a Diverse Graduate Student Population.

Jerome Quarterman · College student journal · 2008 · 52 citations

Dominant Barriers, Stem Education, Student Retention +14

The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup

Gi-Yong Koo, Jerome Quarterman, E. Newton Jackson · International Journal of Sports Marketing and Sponsorship · 2006 · 22 citations

Consumer Research, Brand Strategy, Sports Sponsorship +19

Challenges Confronting Female Intercollegiate Athletic Directors of NCAA Member Institutions by Division

Jerome Quarterman, Aimee D. DuPree, Kimberly Pettaway Willis · College student journal · 2006 · 20 citations

Faculty Issue, Ncaa Member Institutions, Intercollegiate Athletics +16

Characteristics of Athletic Directors of Historically Black Colleges and Universities

Jerome Quarterman · Journal of Sport Management · 1992 · 19 citations

Faculty Issue, Education, Human Resource Management +19