Concepedia

Leonard N. Reid

LN

Statistics

Publications

92

Citations

4.2K

H-Index

38

Active since

1976

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

University of Central Florida

University of Minnesota

Virginia Commonwealth University

Leonard N. Reid is an author at University of Georgia specializing in advertising, marketing, and business.

Publications per year

1976–2021

92

Publications

92

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Denise E. DeLorme, Leonard N. Reid · Journal of Advertising · 1999 · 255 citations · Full text

Business, Film Studies, Marketing +17

Measuring Trust In Advertising

Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King · Journal of Advertising · 2009 · 244 citations

Business, Marketing, Marketing Management +11

Replication in Advertising Research: 1977, 1978, 1979

Leonard N. Reid, Lawrence C. Soley, Roger D. Winner · Journal of Advertising · 1981 · 166 citations

Business, Communication, Marketing +7

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Denise E. DeLorme, Leonard N. Reid · Journal of Consumer Affairs · 2006 · 164 citations · Full text

Business, Marketing, Psychology +17

Taking it Off: Are Models in Magazine Ads Wearing Less?

Lawrence C. Soley, Leonard N. Reid · Journalism Quarterly · 1988 · 144 citations

Business, Communication, Marketing +7

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