Leonard N. Reid - Concepedia

Author

Leonard N. Reid

University of Georgia ORCID

Also Known As

L. Reid, LEONARD N. REID, Leonard N Reid, Leonard N. Reid, Leonard Reid

154

Publications

4.3K

Citations

H-Index

196

Concepts

All Affiliations

University of Georgia Grady Memorial Hospital University of Central Florida University of Minnesota Virginia Commonwealth University

About

Leonard N. Reid is an author at University of Georgia specializing in advertising, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	31	62	3.2K
2	Arts	24	32	1.6K
3	Health Sciences	11	12	390
4	Business	8	8	245
5	Education	2	2	124

Leonard N. Reid

Publications

4.1K

Citations

H-Index

Page 1

	Year	Citations
Moviegoers' Experiences and Interpretations of Brands in Films Revisited Denise E. DeLorme, Leonard N. Reid Journal of Advertising Movie AudienceDigital MarketingConsumer StudySocial PsychologyConsumer Research	1999	255
Measuring Trust In Advertising Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King Journal of Advertising Customer SatisfactionTargeted AdvertisingConsumer ResearchTrust FactorsConsumer Attitude	2009	239
Replication in Advertising Research: 1977, 1978, 1979 Leonard N. Reid, Lawrence C. Soley, Roger D. Winner Journal of Advertising International AdvertisingAdvertisingInteractive MarketingAdvertising ResearchCommunication Publications	1981	166
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising Jisu Huh, Denise E. DeLorme, Leonard N. Reid Journal of Consumer Affairs Consumer UncertaintyBehavioral Decision MakingBanning Dtc AdvertisingConsumer StudyConsumer Research	2006	163
Taking it Off: Are Models in Magazine Ads Wearing Less? Lawrence C. Soley, Leonard N. Reid Journalism Quarterly MarketingDigital MarketingAre ModelsTargeted AdvertisingFashion	1988	144
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 Kyongseok Kim, Jameson L. Hayes, J. Adam Avant, Journal of Advertising Longitudinal AnalysisDigital MarketingTargeted AdvertisingAdvertising ResearchConsumer Research	2014	119
Top-Level Agency Creatives Look at Advertising Creativity Then and Now Leonard N. Reid, Karen Whitehill King, Denise E. DeLorme Journal of Advertising Creative CommunicationsConsumer ResearchJournalismCreativityManagement	1998	111
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising Jisu Huh, Denise E. DeLorme, Leonard N. Reid Journal of Health Communication	2005	101
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: Jisu Huh, Denise E. DeLorme, Leonard N. Reid Communication Research Customer SatisfactionBehavioral Decision MakingConsumer StudyTargeted AdvertisingConsumer Research	2004	96
Agency Practitioner Theories of How Advertising Works Gergely Nyilasy, Leonard N. Reid Journal of Advertising Targeted AdvertisingConsumer ResearchEducationCreativityAgency Practitioner Theories	2009	94

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