Concepedia
Statistics
Publications
31
Citations
1.6K
H-Index
21
Active since
1990
Affiliations
University of Georgia(Current)
Grady Memorial Hospital
University of South Florida
Virginia Commonwealth University
Rochester Institute of Technology
Karen Whitehill King is an author at University of Georgia specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementAdvertisingConsumer ResearchInteractive MarketingMarketing CommunicationArtsCommunicationConsumer BehaviorAdvertising Effectiveness
Publications per year
1990–2021
Measuring Trust In Advertising
Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King · Journal of Advertising · 2009 · 239 citations
Customer Satisfaction, Targeted Advertising, Consumer Research +20
Exploring the consequences of brand credibility in services
Tae Hyun Baek, Karen Whitehill King · Journal of Services Marketing · 2011 · 165 citations
Customer Satisfaction, Consumer Uncertainty, Consumer Research +19
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
Leonard N. Reid, Karen Whitehill King, Denise E. DeLorme · Journal of Advertising · 1998 · 111 citations
Creative Communications, Consumer Research, Journalism +22
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
Jameson L. Hayes, Karen Whitehill King · Journal of Interactive Advertising · 2014 · 101 citations
Targeted Advertising, Consumer Research, Viral Ads +20
Viral video ads: Emotional triggers and social media virality
Angeliki Nikolinakou, Karen Whitehill King · Psychology and Marketing · 2018 · 91 citations
Social Medium Monitoring, Viral Video Ads, Emotional Valence +17
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