Concepedia

Karen Whitehill King

KW

Statistics

Publications

31

Citations

1.6K

H-Index

21

Active since

1990

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

University of South Florida

Virginia Commonwealth University

Rochester Institute of Technology

Karen Whitehill King is an author at University of Georgia specializing in marketing, advertising, and business.

Publications per year

1990–2021

31

Publications

31

Measuring Trust In Advertising

Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King · Journal of Advertising · 2009 · 244 citations

Business, Marketing, Marketing Management +11

Exploring the consequences of brand credibility in services

Tae Hyun Baek, Karen Whitehill King · Journal of Services Marketing · 2011 · 167 citations

Business, Marketing, Marketing Management +15

Top-Level Agency Creatives Look at Advertising Creativity Then and Now

Leonard N. Reid, Karen Whitehill King, Denise E. DeLorme · Journal of Advertising · 1998 · 111 citations · Full text

Business, Marketing, Advertising +13

The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students

Jameson L. Hayes, Karen Whitehill King · Journal of Interactive Advertising · 2014 · 101 citations

Business, Marketing, Marketing Management +13

Viral video ads: Emotional triggers and social media virality

Angeliki Nikolinakou, Karen Whitehill King · Psychology and Marketing · 2018 · 97 citations

Business, Communication, Marketing +14

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