Denise E. DeLorme - Concepedia

Author

Denise E. DeLorme

University of Central Florida ORCID

Also Known As

D. Delorme, DENISE E. DELORME, Denise DeLorme, Denise Delorme, Denise E DeLorme, Denise E. DeLorme, Denise E. Delorme

Publications

Citations

H-Index

140

Concepts

All Affiliations

University of Central Florida University of Georgia University of Minnesota Grady Memorial Hospital Twin Cities Orthopedics

About

Denise E. DeLorme is an author at University of Central Florida specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	432
2	Engineering	6	6	167
3	Health Sciences	5	5	170
4	Business	2	2	79
5	Education	2	2	48

Denise E. DeLorme

Publications

1.9K

Citations

H-Index

Page 1

	Year	Citations
Moviegoers' Experiences and Interpretations of Brands in Films Revisited Denise E. DeLorme, Leonard N. Reid Journal of Advertising Movie AudienceDigital MarketingConsumer StudySocial PsychologyConsumer Research	1999	255
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising Jisu Huh, Denise E. DeLorme, Leonard N. Reid Journal of Consumer Affairs Consumer UncertaintyBehavioral Decision MakingBanning Dtc AdvertisingConsumer StudyConsumer Research	2006	163
Journalists’ hostility toward public relations: an historical analysis Denise E. DeLorme, Fred Fedler Public Relations Review Media StudiesPublic Relations ModelsJournalism HistoryArtsJournalism Ethics	2003	112
Top-Level Agency Creatives Look at Advertising Creativity Then and Now Leonard N. Reid, Karen Whitehill King, Denise E. DeLorme Journal of Advertising Creative CommunicationsConsumer ResearchJournalismCreativityManagement	1998	111
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising Jisu Huh, Denise E. DeLorme, Leonard N. Reid Journal of Health Communication	2005	101
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: Jisu Huh, Denise E. DeLorme, Leonard N. Reid Communication Research Customer SatisfactionBehavioral Decision MakingConsumer StudyTargeted AdvertisingConsumer Research	2004	96
Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context Denise E. DeLorme, Jisu Huh, Leonard N. Reid Journal of Health Communication Source SelectionSubstance AbuseInformation SearchAmerican ContextInformation-seeking Behaviors	2011	68
Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers Denise E. DeLorme, Jisu Huh, Leonard N. Reid Journal of Advertising Customer SatisfactionPerceived EffectsConsumer StudyTargeted AdvertisingConsumer Research	2006	58
Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising Jisu Huh, Denise E. DeLorme, Leonard N. Reid Health Marketing Quarterly Media CredibilityAdvertisingInteractive MarketingTargeted AdvertisingManagement	2004	58
The state of public research on over‐the‐counter drug advertising Denise E. DeLorme, Jisu Huh, Leonard N. Reid, International Journal of Pharmaceutical and Healthcare Marketing Public ResearchOtc Drug AdvertisingAdvertisingOtc Drug PurchaseHealthcare Marketing	2010	54

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