Concepedia
Statistics
Publications
40
Citations
1.9K
H-Index
27
Active since
1996
Affiliations
University of Central Florida(Current)
University of Georgia
University of Minnesota
Grady Memorial Hospital
Twin Cities Orthopedics
Denise E. DeLorme is an author at University of Central Florida specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchAdvertisingConsumer BehaviorInteractive MarketingMarketing CommunicationPersuasionCommunicationSocial Sciences
Publications per year
1996–2020
Moviegoers' Experiences and Interpretations of Brands in Films Revisited
Denise E. DeLorme, Leonard N. Reid · Journal of Advertising · 1999 · 255 citations
Movie Audience, Digital Marketing, Consumer Study +19
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Journal of Consumer Affairs · 2006 · 163 citations
Consumer Uncertainty, Behavioral Decision Making, Banning Dtc Advertising +23
Journalists’ hostility toward public relations: an historical analysis
Denise E. DeLorme, Fred Fedler · Public Relations Review · 2003 · 112 citations
Media Studies, Public Relations Models, Journalism History +8
Top-Level Agency Creatives Look at Advertising Creativity Then and Now
Leonard N. Reid, Karen Whitehill King, Denise E. DeLorme · Journal of Advertising · 1998 · 111 citations
Creative Communications, Consumer Research, Journalism +22
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Journal of Health Communication · 2005 · 101 citations
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